You don't have to be a robot to get into data-driven marketing
Regular humans like Madeleine Lindgren, Digital Marketing Manager at Bisnode; Henrik Blomgren, Professor of B2B Marketing at the Royal Institute of Technology; and Magnus Unemyr, writer and consultant in the field of marketing automation and AI, have a few tips that could help you get started.
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- AI is not a PR ploy but rather a paradigm shift
- AI might turn marketing managers into engineers
- AI lowers barriers to entry while raising return on investment
- AI is leading us on a journey that has just begun